The bleakly Borealis created the Vikings.
Polar is a typeface based on Viking runes. Those runes have such beauty in themselves like nearly everything this folk created in art, fashion and even weapons despite the fact, they have been fearless and brutal on their conquers. That's why we took those letters as a base to create a legible alphabet and wrapped it into a friendly and bright colour scheme.
We took the originals and converted them into our western alphabet to create a headline font. To leave some room for the designer to play around with different letters, we also created some alternatives which follow the original Viking runes even more.